This study explores consumer perceptions of privacy issues, deceptive advertising, spam, data security, and transparency in digital marketing, aiming to illuminate the ethical challenges inherent in online marketing communications. This study used a descriptive approach to look at how often and in what ways people have ethical concerns when shopping online. Using convenience sampling, we were able to recruit 120 individuals, evenly split between males and females of varying ages. The data was gathered by a standardized questionnaire that was pre-tested for clarity, relevance, and reliability. The questionnaire used a five-point Likert scale. We investigated the level of ethical concerns using frequency distributions, compared genders with independent-samples t-tests, and looked for age-based changes with one-way ANOVA. Respondents express mild worry about unwanted marketing and deceptive promotions, whereas privacy, data security, and transparency are seen as the most serious ethical problems. There are no discernible gender differences, according to inferential analysis, however there is a correlation between age and privacy views. The study stresses the significance of ethical digital marketing methods, such as open and honest communication, safe data processing, and conscientious advertising, in order to keep customers' confidence and credibility in brands. Insights from the study can help enterprises, regulators, and marketers tackle ethical dilemmas in the digital economy.